Selected work
Six case studies.
Growth, 0-to-1 launches, commerce platforms, and applied AI.Back to portfolio ↙
Conversion, compounded.
Built a repeatable operating loop across the core purchase funnel: diagnose friction, test an intervention, protect conversion and order economics, then scale what works.
From eligibility to recurring revenue.
Connected product detail, address eligibility, checkout, hardware, activation, and lifecycle growth into one measurable service journey.
Make the faster path clear.
Made eSIM easier to understand and choose while preserving the right path for customers who still needed a physical SIM.
A COPPA-compliant product tailored to kids.
Built the ecommerce path for a parent-led wireless product tailored to kids, with COPPA compliance requirements embedded in the experience.
A device business, not a product page.
Helped build a zero-to-one device-commerce operation spanning merchandising, purchase, activation, inventory, fulfillment, support, lifecycle growth, and returns.
Resolve the need, not just the message.
Shipped a GPT-based sales and support assistant with retrieval, memory, and tool skills—measured on resolution, satisfaction, and safe escalation rather than demo quality.
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